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	Mexican Quarterly Consumer Omnibus
	The Mexican Quarterly Consumer Omnibus operated jointly by Trendex and Marketing Group offers companies an opportunity to survey the Mexican consumer in a fast and inexpensive manner.

Methodology

The Mexican Quarterly Consumer Omnibus allows companies to ask, on a proprietary basis, from one to ten customized questions of their own design of a sample of 3,000 Mexican adults (ages 18-65) based on in-home personal interviews conducted by Marketing Group interviewers in the following fifteen cities:

Mexico City	1,296	Puebla	120	Cd. Juarez	120
Guadalajara	300	Tijuana	120	Torreon	120
Monterrey	300	Veracruz	72	Hermosillo	72
Leon	120	Culiacan	72	Chihuahua	72
Villahermosa	72	Merida	72	Queretaro	72

Within each city the sample of adult individuals selected to be interviewed is representative on an age within social class basis. The sample each quarter contains different but comparable households.

Individual client omnibus responses are statistically adjusted using a multivariate weighting scheme based on both social class and city. After the responses have been weighted they are tabulated by two standard sixteen point banners which include age, social class and city.

Omnibus Uses

The Mexican Quarterly Consumer Omnibus has numerous uses for manufacturers, retailers, and advertising agencies, including:

Determining purchase incidence
Label testing
Name testing
Tracking brand and retailer shares
Evaluating purchase intent
Testing the validity/interest in new concepts
Awareness and usage studies
Identifying product usage patterns
Determining market potential
Validating/Determining an optimum positioning statement