| Brand Awareness |
Customer
Satisfaction |
Market
Segmentation |
| Brand
Equity/Positioning |
Customer Loyalty |
Package Testing |
| Brand Image |
Concept Testing |
Advertising
Effectiveness |
| Brand/Retailer
Share |
Trade-off
Analysis |
|
Marketing
Group can
utilize a full range of research techniques to address a
client's informational needs including:
|
Personal In Home Interviewing |
Focus Groups |
|
Telephone Interviewing |
Exit
Interviewing |
| Mall
Intercepts |
Mystery Shopping |
