|
 |
Mexican
Industrial/ Business to Business Research
|
|
|
Industrial/Business to Business research is a segment of the Mexican marketing
research industry that few Mexican research companies have
traditionally fielded studies. This is understandable as
industrial research projects are by their very nature much more
complicated than consumer studies to undertake.
Trendex/Marketing Group in Mexico is
uniquely positioned to conduct industrial research studies
because its team of senior executives has extensive experience
in the four key facets of an industrial research project which
include:
- Developing discussion
guides/questionnaire formats dealing with
technical subject matter
|
|
|
|
|
|
|
One specific type of
business research that Trendex/Marketing Group has overtime perfected is
its Supplier Evaluation Study by Retailers, or SER Study.
Such a study is usually commissioned by a supplier in any
industry that is looking for an objective assessment of their
company's performance by its key retail customers. These
studies usually involve interviews with ten to twenty key retail
buyers or general managers.
|
